A Very Short Biography

Lynea Schultz-Ela is owner of the natural products industry consulting firm: A Natural Resource. She is a 20 year veteran of the industry with experience in retail, distribution, and manufacturing. During her career she initiated change throughout the industry by developing systems of product category analysis and activity based category planning for the worlds largest natural foods retailer. She continues to be instrumental in developing solid business relationships and creating analytical tools for understanding our business, our categories, and our trends through her work with her clients.